Beyond the Brand
Different disciplines. Unexpected perspectives. More ways to solve a problem.
Role
Graphic Designer · Multimedia Designer · Illustrator · Photographer
Scope
Editorial Design · Typography · Illustration · Storyboarding · Animation · Photography · Print Production
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Not every project fits neatly into a single design discipline. Some require careful organization of complex information, others call for original artwork, and sometimes the right solution comes from combining skills that don't typically appear together.
My work spans publications, illustration, educational materials, photography, and multimedia, giving me the flexibility to approach creative challenges from different angles. This range allows me to contribute more than a finished layout. I can develop original visual assets, work with varied source materials, and adapt my approach to the subject, audience, and intended use.
For businesses and creative teams, that versatility means having a designer who can move comfortably between different types of work while maintaining the same level of care and attention to detail.
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Making information easier to absorb, navigate, and remember.
My editorial work includes La Galeria Collection Guide, The Piper's Preface, and TCC's brand guidelines, each presenting a different challenge in organizing written and visual content.
I use typography, grids, spacing, and image placement to establish a reading order that suits the material. Whether arranging illustrated educational content, presenting a collection of products, or documenting brand standards, I consider how information flows from one page to the next and how the publication functions as a complete piece.
These skills are particularly valuable for organizations producing reports, catalogs, educational resources, presentations, and other content-heavy materials. Strong editorial design makes information more approachable, highlights what matters, and gives readers a clearer path through the content.
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Creating visual assets that can't be pulled from a stock library.
My illustration work ranges from detailed studies of vintage objects and machinery to expressive animals, characters, and experimental artwork. Working across different subjects and styles has strengthened my ability to interpret form, develop compositions, and build images with their own character.
I work with line, shape, texture, color, and proportion to explore how an idea can be represented visually. This flexibility allows me to create artwork suited to a particular tone or audience rather than forcing every project into the same illustrative style.
For brands and businesses, custom illustration offers a way to communicate ideas that photography or conventional graphics may not capture. It can introduce personality to packaging, explain unfamiliar subjects, distinguish a campaign, or give a product a more recognizable visual identity.
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Explaining ideas through sequence, character, and movement.
My multimedia experience includes educational animation such as Scooter: More or Less and promotional pieces created for Ripken Baseball.
These projects brought together storyboarding, illustration, composition, and timing to communicate information through a sequence of visuals. Educational content required particular attention to how concepts were introduced and explained, while promotional work offered opportunities for humor, character, and a different kind of audience engagement.
Although motion isn't the primary focus of my design practice, this experience has expanded how I think about storytelling. Planning a sequence, establishing a visual rhythm, and determining what information appears first are skills I also apply to presentations, campaigns, and digital content.
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Understanding what makes an image worth looking at.
Photography is another part of my creative practice, allowing me to explore composition, lighting, texture, perspective, and the relationship between a subject and its environment.
Whether photographing objects, documenting details, or exploring more personal subjects, I'm interested in how framing and lighting can change the way something is perceived. That awareness directly influences my decisions when selecting, editing, and arranging imagery in design projects.
For businesses, this translates into a more considered approach to product presentation, marketing imagery, and visual content. My understanding of photography also helps me evaluate image quality, establish consistent treatments, and create layouts that make effective use of available assets.
The Value I Bring
Working across different creative disciplines has made me a more resourceful and self-sufficient designer. I'm comfortable moving from a detailed publication to a custom illustration, evaluating photography for a campaign, or learning an unfamiliar process when a project requires it.
For the companies and businesses I work with, this means greater flexibility in how creative needs are approached. I can contribute to concept development, create original assets, refine existing materials, and prepare designs for production without treating each assignment as an isolated task.
My range also helps me recognize opportunities that might otherwise be overlooked. An illustration can make technical information easier to understand. Strong editorial structure can turn a dense document into a useful resource. A carefully composed image can give an ordinary product more presence.
The common thread isn't a particular style or medium. It's my ability to recognize what a project needs, bring the right skills to it, and follow the details through to the finished work.