FindIt Intranet
Creating a more intuitive and engaging employee experience.
Role
Lead Graphic Designer & Brand Strategist
Scope
Brand Strategy · Visual Identity · UI/UX · Iconography · Illustration · Design Guidelines · Launch Materials
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FindIt needed to make a large amount of internal information easier to navigate while establishing an identity that felt distinct yet connected to the larger organization.
The goal was to create more than a functional intranet. It needed to feel intuitive, approachable, and consistent as the platform continued to grow.
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Research, stakeholder conversations, and user feedback helped identify opportunities to improve navigation and information hierarchy.
From those insights, I developed FindIt's visual identity, including its logo, typography, color palette, custom iconography, illustration style, and supporting graphic elements.
The brand was designed as part of the user experience, using recognizable visual cues to create hierarchy and make information easier to find.
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I translated the identity into wireframes, interface concepts, page layouts, and reusable design elements.
Consistent patterns and clear hierarchy helped simplify navigation, while a scalable system of components allowed new content to be added without compromising the overall experience.
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A custom character named Blue brought warmth and personality to the platform.
Used throughout the intranet and supporting communications, Blue helped introduce information, reinforce key messages, and make instructional content more approachable. A library of illustrations and usage guidelines ensured the character remained consistent as FindIt evolved.
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I created guidelines and reusable assets covering the visual identity, typography, imagery, iconography, illustration, UI patterns, and internal communications.
This gave teams a flexible framework for extending FindIt while maintaining a cohesive experience across every touchpoint.
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FindIt became a recognizable internal destination with a clear identity, intuitive visual language, and scalable design system.
By bringing brand strategy, visual design, illustration, and UI/UX together, I helped turn a complex internal resource into an experience that felt organized, approachable, and easy to navigate.
