Klara + Modernizing Medicine
Creating cohesive brand experiences across healthcare marketing, digital, and editorial design.
Role
Digital Brand Designer
Scope
Brand Systems · Campaign Design · Editorial · Digital & Web · Email · Data Visualization · Product Mockups
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With a wide range of audiences, products, and marketing initiatives, the brands needed to remain recognizable and consistent across an equally wide range of touchpoints.
My role was to balance established brand standards with evolving creative needs, creating work that felt cohesive without becoming repetitive.
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I contributed to the continued development of the visual systems across typography, layout, iconography, imagery, illustration, and motion.
I also helped build and refine reusable templates and asset libraries across Figma, Adobe Creative Suite, and Google Workspace, giving teams scalable tools for maintaining consistency across channels.
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The work extended across the full marketing ecosystem, including campaigns, advertising, websites and landing pages, HubSpot emails, event communications, whitepapers, sales collateral, product mockups, and digital and print assets.
Working across these formats required adapting the visual language to different audiences and objectives while maintaining a clear connection to the larger brand.
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One of the most extensive projects was Klara's Patient Experience Report: What Patients Really Think, a 78-page publication translating complex survey findings into an approachable visual story.
I developed the publication's layouts, data visualizations, custom infographics, and photo treatments, creating a clear hierarchy that made dense healthcare information easier to navigate and understand.
The visual system was then extended into supporting one-pagers and sales materials, creating a cohesive family of campaign assets.
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Across Klara and Modernizing Medicine, my work helped strengthen visual consistency while giving the brands flexibility to communicate across a growing range of channels.
From detailed editorial design to campaigns, digital experiences, and reusable design systems, the result was a more cohesive brand presence built to work at scale.
